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Sarah Palin Has an Eye-Lash Issue


"Sarah Palin has an eye-lash problem."

This is what my buddy Joe Schroeder was working on right after
the debates! Brilliant :)

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As of 2:07 am this morning, people were already bickering
back and forth about whether or not Sarah Palin had
an eyelash problem.

They were also wasting their minutes asking, "does she
Have tattooed lip liner?"

I swear on all that is holy they actually are debating this on
blogs from were I live, which is due west 56 miles of
NYC to Timbucktoo.


And so it goes. Last night, on Oct 2, 2008, this country
got a crash course in like-ability.

Some say Joe Biden won.

Others say Palin won by a Wasilla mile.

As a social scientist, I wasn't studying the debate
from a political "he said-she said" vote now angle.

Not on a long shot.

All I was doling was trying to doggone DECODE
the "it" factor" of Sarah Palin.

And it's about WHY people like her.

Great. Maybe you can't stand her.

Great. Maybe you are a card carrying Obama fan.


There's still major lessons to be learned on how this
Hockey nut from Alaska got to be a VP elect for Petes sake.

And studying LIKE-ABILITY can help you.

Especially if you yourself are trying to DRAW
a crowd and have people vote for you as you daily-cash
Flow yourself and campaign for yourself as a living.

I do.

We all do here on the internet.

In Washington, it's called POLITICS

On the internet, it's called Social Networking

It's still about LIKE-ABILITY.

Youn own.

Yes, like-ability, as in, if you "network" on the internet
as I'd bet you dollars to donuts that you do, your own "Q" rating
either makes you money or in fact, pushes those pay-pal paydays
further and further away from you.

Are you like-able? I mean really like-able?

How is your own "Q" rating?

Q-Rating = Hollywood jargon used to measure people's likeability

Before I show you an oft hidden secret

Remember, I teach the psychology of selling

Remember, if you can draw a crowd and get them to
feel you, as say, a Bill Clinton or Dani Johnson can

Like-ability counts. Especially at pay-pal.

You all know me. I am a mail-order nut.

I am a salesman in print just as you are.

Now, before I teach you an "X" factor that
can soak more whales for you on-line and add more
sales into your bucket of gravy trains, lets review:

As of 3 am this morning, here were the reviews of the
Biden and Palin show down

AOL took a poll and it resolved like this

**It could change, this was per 3 am on 10-3-08


Biden scored 3.39
Palin scored 3.64

Now, on an overall who creamed who analysis

On the MATT GRUDGE site

Over-all sweepstakes were

Who won? Well, per the votes at GRUDGE REPORT

Biden 30% = 76,882 votes
Palin 68% = 173,623 votes

2% were undecided

Now, remember those stats.

Also remember that this is NOT a political lesson.

Politics isn't my first user advantage, nor anything
I count sheep over. However, when I can watch something
as historical as that debate last night and locate the "X" factor


Then THIS is something worthy of singing over moons about.

Mail-order, ad copy and sales psychology are my bag.

Yours probably too .

That said, here is some "math" that you won't hear many analysts
tinker about or needle each other with.

Here is some "X" factor and hidden magnetism finds.

SARAH PALIN uses, what in direct response is called


And that is her SUBIMINAL magnetism.

(I'll explain)

You're probably a word-smith like me.

Sometime today look up the word (coloquil)

Which means LOCAL language = tribal slang.

If you look at one of my "home run" full page ads

You will see me use the subliminal effect of coloquilisms

Do you remember PALIN entering the stage and "charging"
up to Congressman Biden and asking, "Great to meet you,
can I call you Joe?"

BECAUSE that is what's called, "enter closing."

She entered the stage using common everyday "local"
language and she said, "Can I call you joe."

How familiar is that?

I loved it.

It was like, "lets pretend that we already know each other."

How provincial was that?

I loved it.

"Greta to meet you, can I call you Joe!"

Wait though.



An hour later, she flung that back at Biden and said

** After he made some remark she questioned

"Say it ain't so Joe!"

She also used a coloquil when she said, "bet'cha"
rather than bet you.

I used a "colloquil" seconds ago when I said

"Creamed" instead of won.

USING localized language, while sparing the King perfect grammar
endears you to people.

It DRAWS larger crowds if you use LOCAL verbiage over sanitized.

Consider it as the HIGH ART of social science and the
Psychology that exists between the leader and his/her tribe.

It's simply using words as whipped cream (smooth) rather
than peanut butter.

How often have I suggested to you crazy cats that the
MORE PROFESSIONAL YOU are on-line the less you earn.

Case in point: PALIN breaks the perfect English rule.

Did you remember her saying "heck-uv-a-lot?"

Again, she is pulling more like-ability to her


By speaking LOCALLY vs. like someone doing a thesis at Harvard.

Here's another one

Do you remember the hockey-mom say, "Gonna" versus going to?

Study her VIDEO from last night.

Learn something.

Because she markets herself (naturally) as well as any Madonna.

So the game is:

Learn to speak on a LOCAL level.

Throw out perfect English and watch your own "Q" rating and
like-ability double almost overnight.

Who cares if Mother Palin gaffed when she referred to the
U.S. commander in Afghanistan as "Gen. McClellan".

She goofed. Err----His name is Gen. David McKiernan.

Who cares if she flubbed his name!


The POLLS said people LIKED her over Joe Biden.

Who will win the PRESIDENTIAL race?

Who knows?

Who cares?

This isn't a political overview.

Who is more credible as a VP?

Who cares. This isn't an opt-ed about that.

All I know is this.

IF YOU have a sensory advantage and can gain the
empathy of others, you have the upper hand.

And a better arrangement of WORDS gives you that advantage.

All I know is that what separates me and you from income,
especially in our line of work, are WORDS and in fact, without
properly USAGE of words you can not properly "effect" people.

Therefore and to sum this up

If you believe that people "buy" with more emotions
than they do using better facts and figures, which they do

Then this sort of SUBLIMINAL colloquial advantage
is a supreme lesson.

My idea of using localized language (colloquilisms) isn't about
using OMIGAWD vs. oh my God.

I am not suggesting we say, "oh, he or she dissed me."

I am not suggesting that you pitch a tent in the "hood" and
Study the verbal blood-letting of a Fifty Cent or P. Diddy.

Hark into me.




Not even close.

However, to localize your language is to endear yourself
to your list and to ADD to your own like-ability factor.

Here are some that I use

USE and ADD these to your letters

"I'd bet you dollars to donuts"

"No shot in hell"


"Call me nutso but"

"Maybe I won't win any popularity votes for this but"

"I won't promise you a gravy train to happy
highway but I can, ect., ect."

"The mouse is loose and if I don't get this off
my chest I'm gonna bust"

To order my direct response (Volume I) course.
"Cash Flow Machine.,"

It's $97 + $20 shipping


Manual and double CD kit

You can pay-pal Julie Salgado here:


See PDF:

See and learn how to use words and SUBLIMNAL marketing
Mastery to create bigger lists, have bigger pay-days and learn the
Sales psychology that makes the gap wider between the ones getting
Paid versus the little guys who never make a penny.

My course, CASH FLOW MACHINE is worth $10,000 to you.

To others, it's EXAMPLES and templates are priceless

Your value is just $117

Feel free to ADD your own LINK to this letter and pass around.

Everyone wants and needs relevant "copy" and articles
to add to their BLOGS and social media platforms

Feel free to share-ware this report.


Ms. Words-Smith

Julie Salgado

PS: My late great father, people called him "Jack" (short for John)

Dad used to say and tell me

"Son, people like people who like people."

Once I asked dad, "what in blazes does that mean."

And Pop used to tell me

"People like people who like other people."

As a grown up who uses sales psychology and who
earns a living assembling first words, and whose
words then assemble people, I learned that to use
LANGUAGE that is "localized" endears more people to you.

You become more attractive the more "local" you sound and appear.

** That's also the hidden "X" factor of

David Letterman, Tom Hanks and anyone else who
Hypnotizes you with their personality. (Go ask Arnold)

That's the lesson here that I hope it was apparent.

Need Me??

Julie Salgado

See PDF:

My Private Classroom:

skype: juliesalgado


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for some fun filled with value!

Copyrights 2008 / Joe Schroeder

Julie Salgado / Sales Psychologist
Office hours: None (what I do can't be classified as work)


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