Hey
It's already Tuesday...
Thanksgiving is 2 days away!
How much pumpkin pie are you gonna eat ??
(that is my favorite! sMiles )
I know this email might not be something you want to read
but I have something to share with you
that just might, NO, it will impact you and your family.
I'm talking about the new FTC guidelines that will
take effect on December 1st.
You may have been hearing the rumblings on the internet...
everyone is talking about it so I wanted
to give you the links to the FTC guidelines.
This WILL impact all Bloggers and Marketers
offline AND online.
Here are the links....
http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
http://ftc.gov/multimedia/video/business/endorsement-guides.shtm
Or watch Mary Engle, of the FTC, talk about the new guidelines here...
http://ftc.gov/multimedia/video/business/endorsement-guides/endorse_mary-q2.shtm
http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
http://ftc.gov/multimedia/video/business/endorsement-guides.shtm
Or watch Mary Engle, of the FTC, talk about the new guidelines here...
http://ftc.gov/multimedia/video/business/endorsement-guides/endorse_mary-q2.shtm
No, I'm not trying to interpret these guidelines.
Just wanted to share with you... sMiles
As I always say to my kids....
'Rules are made because people can't act right!'
and that's what has happened here!
As you know...
our industry and others seem to be plagued with hype
that ends up really hurting people with income, weight-loss, and health claims.....
The standard 'Results NOT typical" in fine print at the bottom
will not work anymore!
The FTC is basically saying "don't promise what YOU can't deliver"
If you 'promote' a product....
and earn money from it...
You must say that...
If you lose weight from a product...
You have to SAY how much!
Now I'm not trying to scare you
I'm not spreading fear...
(There is already way tooo much of that out here now...
along with some enterprising people wanting to sell you 'FTC Protection Kit's' etc!!
No need to spend your money on that nonsense...
just speak TRUTH and you will be fine!
Goes back to the golden rule....
Treat others as you want to be treated!
Simple
No Worries!
And...
Pass this along to your colleagues and friends!
You have MY permission!
Julie Salgado
262-510-0086
BTW....
If your in the USA....
Have a great Thanksgiving and...
don't eat too much!
sMiles
Here are the links again....
http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
http://ftc.gov/multimedia/video/business/endorsement-guides.shtm
Or watch Mary Engle, of the FTC, talk about the new guidelines here...
http://ftc.gov/multimedia/video/business/endorsement-guides/endorse_mary-q2.shtm
http://ftc.gov/multimedia/video/business/endorsement-guides.shtm
Or watch Mary Engle, of the FTC, talk about the new guidelines here...
http://ftc.gov/multimedia/video/business/endorsement-guides/endorse_mary-q2.shtm
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